Corporate identity study prepared for BAF Construction.
The hexagon used in logo design is one of the geometric shapes formed by natural means. The six corners and each corner have the property of being the most useful shape in nature in equal degree. It does not leave any empty space when it overlaps. Honeycombs are the bears that make this choice because they create the most robust building with minimal effort and materials. This special shape allows the most energy to be wasted on construction.
The symbol, based on the hexagonal shape, symbolizes the reflection of this shape in the construction sector and the fact that BAF Construction builds solid structures without wasting energy, materials and cost. In addition, animated optical illusion created by using color tonnage differences and shadows symbolizes BAF Construction’s active structure that can provide project-specific solutions.
Selected blue color and minimal lines make BAF Construction’s corporate identity more formal and trustworthy.